Legal Page

Privacy Policy

Effective Date: April 1, 2023

Our company respects your privacy, and we understand the importance of the information you entrust to us. This Privacy Policy describes our practices concerning the information we collect from you when you visit our website and utilize the service we offer. This policy describes:

  • (i) The types of information we collect when you use our service;
  • (ii) How we use, share, and protect that information;
  • (iii) How long we retain that information; and
  • (iv) Your rights and options regarding the information we collect.

By visiting this website or using our service, you consent to our collection and use of your information as described in this Privacy Policy. Therefore, we suggest that you read it, and contact us if you have any questions.

Information We Collect

We collect two different classes of information from you.

Personally Identifiable Information (PII)

PII pertains to you as an individual. We will collect PII from you only if you choose to complete the form in order to receive information about continuing your education. As of this date, we collect the following information when you complete a form on our site:

  • Your full name and date of birth;
  • Street and email address;
  • Phone number; and
  • Specific data pertaining to educational background and goals.

In addition, when you visit our website, we will record your computer IP address or mobile device number and may tie it to the data submitted with the form. Under ordinary circumstances, an IP address or mobile device number recorded in isolation is not PII under the standard definition of the term. However, it may become PII when it is combined with other information, as in this case.

General Information

This consists of information that is anonymous in nature and does not identify you as an individual. General Information of this nature is collected through a small piece of computer code called a “cookie,” and includes:

  • Your computer IP address,
  • Unique mobile device identifier,
  • Browser type,
  • ISP or carrier name,
  • The URL of the last webpage you visited before visiting our website,
  • Actions you undertake on our site whenever you visit.

This information gives us insights on how our users use our site and our services.

How We Use Information

If you meet the initial qualifications as determined by your answers to the questions presented on the form, we will share your PII with participating schools and educational service providers so they may provide you with information regarding the programs they offer.

If you express an interest in any of the offers presented to you after you complete the form, we may use your PII to connect you with the third party that sponsors the offer(s) in which you expressed an interest.

We may also use your PII for the following purposes:

  • To send you email messages with information that we believe may be of interest to you, including offers for third-party products and services;
  • To send you email messages with additional school offerings from Appily and its representatives and/or its higher education institutional partners at the email address you provided;
  • For internal business purposes, such as market research, site analysis, etc.; and
  • To comply with applicable legal requirements, protect our legal rights, and to enforce our Terms of Service.

We use the information we collect through cookies to improve our site’s features, to customize your visits, to determine which of our site’s pages you access, to narrow or limit the advertising materials provided to you based on your prior online activities.

Note that we may also choose to anonymize certain elements of the PII you provide to us so that it can no longer be attributed to you. We will use PII that we render anonymous in the same manner as we use General Information.

How We Share Information

We share PII and General Information as follows:

  • Participating Schools and Educational Service Providers: We share your PII with participating schools and educational service providers and parties related to the college admissions process. These parties are not affiliated with us and may use your information in accordance with their own privacy policies, which we encourage you to review.
  • Employees and Contractors: We share your PII with those employees and contractors who must have access to it in order to perform their functions.
  • Service Providers: Any PII we share with service providers is encrypted and inaccessible. We share General Information with nonaffiliated third parties that perform services or functions on our behalf, including cloud storage and web hosting providers, email service providers, and software maintenance service providers.
  • Legal Requests: If requested or required by law enforcement authorities, courts, or regulators, we may disclose any information we have collected from you. We also may disclose your information to exercise or protect our legal rights or to defend against legal claims.
  • Other: In some cases, we may choose to buy or sell assets. In these business transfers, customer information is typically one of the business assets that are transferred. If all or substantially all of our business assets were acquired, or in the unlikely event that we go out of business or enter into bankruptcy, customer information (including your PII) would be one of the assets that is transferred or acquired by a third party.

How We Protect Information

We take the security of your information seriously and use appropriate technical and organizational measures to protect PII against unauthorized or unlawful processing and against accidental loss, destruction or damage.

Our website and the servers upon which our data is stored are hosted using 256-bit Secure Socket Layering (SSL) to encrypt all elements of PII.

This website also uses a generally accepted standard of technological security for protecting all information provided by visitors from misuse, loss, or corruption.

We limit access to PII to those employees and contractors who reasonably need access to it to deliver our service.

How Long We Keep Information

We reserve the right to retain your information for as long as we deem necessary to fulfill a business purpose or comply with a legal request.

We may anonymize certain of the information you provide to us so that it can no longer be attributed to you if we would like to retain it for longer periods of time.

Your Rights and Control

You may limit how we use your PII as follows:

  • You may elect not to have a unique cookie identification number assigned to your computer to avoid aggregation and analysis of data collected on our Site by configuring your browser.
  • You may stop receiving commercial emails from us by clicking the “unsubscribe” link at the bottom of the email (this will not prevent or interfere with us sending you non-marketing transactional communications).

Residents of certain states, such as California, have additional rights as described below.

For Residents of Certain States

If you reside in a state such as California that has adopted a comprehensive consumer privacy law (a “Privacy Law State”), you may have some or all of the following rights under the California Consumer Protection Act (CCPA) and similar laws adopted by other Privacy Law States:

  • Right to Ask: To ask us whether we are collecting, selling, or disclosing your PII, and to identify the categories of PII collected.
  • Right to Access: To access the PII we collected from you.
  • Right to Deletion: To have your PII deleted without undue delay in certain circumstances.
  • Right to Restriction: To restrict the sharing or sale of your PII for business purposes in certain circumstances.
  • Right to Opt-Out: To opt-out of the sale of your PII.
  • Right to Non-Discriminatory Treatment: To not be discriminated against for exercising any of the above rights.

To exercise these rights, contact our Privacy Officer at ben@seoleadco.com. We will honor requests as the law allows, which means sometimes we may not be able to address certain requests for legal or legitimate reasons.

Tracking Technology and Do-Not-Track Requests

We do not currently employ any technology that enables us to track your online activities over time and across third-party websites.

Because of this, we offer no response to Do-Not-Track requests transmitted by web browsers.

Third-Party Links

Our Site may display offers for goods and services sponsored by third parties after the Education Evaluation form is submitted, which may include links to other websites operated by the sponsor of the offer.

We are not associated with these third parties. If you provide information to them, their privacy policies govern the data collection.

Consumer Privacy & Third-Party Cookies

We and/or our partners may place or use IP addresses and/or cookies to enable you to receive personalized ads or content.

These cookies contain zero personally identifiable information and may reflect de-identified demographic or other data linked to information you voluntarily submitted to us.

You may express your advertising preferences via the Digital Advertising Alliance or Network Advertising Initiative opt-out platforms.

We and/or our network partners may also use IP and/or cookies for delivering personalized advertising emails.

To opt out, visit: https://www.collegehub.info/unsubscribe

Children under 18

Our service is not intended for users under the age of 18, and we do not knowingly collect information from children under 18.

If informed that we have collected such information in violation of regulations, we will attempt to delete it promptly.

Changes to this Privacy Policy

We reserve the right to amend, alter, or otherwise change this Privacy Policy at our sole discretion.

If we make changes affecting the disclosure of Personal Information to third parties, we will inform you via email or posting a notice on our Site.

Continued use of this Site or service after changes constitutes acceptance of the amended policy.

Questions

If you have any questions about our online privacy policy, please contact our privacy officer at ben@seoleadco.com.

We respect your rights and privacy and will be happy to answer your questions or concerns.